TED Talk: East vs. West — the myths that mystify

We often compare our Indian culture, values and traditions with the West. We always look at a culture through the values and the lenses of our own culture, our own definition of values and morality. There is no surprise, that we are often biased in our observations. This bias can be conscious or subconscious, our views are seldom neutral.
In this interesting TED talk, Devdutt Pattanaik takes an eye-opening look at the myths of India and the West. The speaker explains how these two fundamentally different sets of beliefs about God, death and heaven help us consistently misunderstand one another.

The speaker links the the business aspect to our culture and our myths. How we look at our business and operation is through the eyes of our own culture. The best ways to deal with dynamic and diverse markets is through the culture of our customers.
So, what is the ‘right’ or ‘suitable’ way to approach a situation or a business problem? It depends. It depends on the situation and it depends on the ‘eyes’ of the culture and mythology. Continue reading “TED Talk: East vs. West — the myths that mystify”