Growing overseas trend of Bollywood movies on big screens
A flock of girls, probably in their 20s, – giggling and talking – briskly walked into the theater complex. Quickly checking the movie times, followed by a quick look at their cell phones, they laughed and giggled some more.
“Thanks God, I thought we were late”, Kavita said. Jiggling the car keys in her hand, she went on, “Friday night is our Bollywood night; many of us drive for more than an hour to meet here for the movie date”
“The boyfriends or husbands are not allowed”, interrupted Rupa while her fingers still busy texting.
The ‘Golf Glen 5’ movie complex is conveniently located in the north-west suburbs of Chicago. For Indian movies, today’s choices include ‘Aadhavan’ Starring Nayana Tara and Surya; and ‘Blue’ starring Sanjay Dutt and Akshay Kumar in the lead roles.
The Bollywood is becoming more and more popular in America. Instead of the limited option of renting a DVD from your local Indian store or burning an illegal copy, the ever increasingly popular option of big screen is now available in your nearest cities!
Yes, more and more theatres are showing Bollywood movies on regular basis. Though not many but the choices are there. In so many theaters nationwide, you can choose between a Hollywood movie or a Bollywood flick, depending on what the mood strikes.
Big Cinemas– a division of Reliance, India – is cashing in on Bollywood movie fans among Indian Americans in USA. Spanning across New York, Virginia, California, Georgia, New Jersey…..Big Cinemashas 18 theaters all over America, catering to the growing population of Desis. The posters, the advertisements and the leisurely strolling Indian Americans inside the theater resemble a scene of an upscale theater in India.
The USA has a fast-growing and affluent population of Indian Americans, an estimated 2.5 million strong. For the cities with high density of Indians, Bollywood movie theaters seem obvious and profitable business choice.
“Does it have English subtitles?” inquired a white woman with short blonde hair at the ticketing booth. Read the rest of this entry »
